Social Media & Marketing
Twitter Masterclass: How I Grew to 91K Followers and Made $3M — Step-by-Step
I have 91,000 followers on Twitter and I've made just over three million dollars from it — including a million dollars from a single course. Twitter is an integral part of lead generation for all of my companies. In this article, I'm going to show you exactly how to replicate that.
Why Twitter Is Different
Twitter has more intelligent people than Instagram. Instagram is about flexing — renting a Lamborghini and pretending it's yours. Twitter rewards people who actually have good things to say.
If you're learning something and documenting your journey, that works too. The person on the journey is equally as interesting as the person who's already made it. Don't let where you are right now hold you back.
Growing from Zero: The Foundation
0 to 300 Followers
At this stage, your biggest lever is outbound comments, not tweets. Nobody can see your tweets yet, so posting 20 times a day is pointless.
Here's what actually works:
Post at least 2 tweets per day
Pin one valuable, information-dense thread to your profile
Comment on at least 10 other accounts per day — and these can't be reworded versions of what someone already said. Add your own experience and anecdotes. Say something that could start a conversation.
Respond to every single comment and every DM you receive
For outbound comments, aim for roughly 60% going to accounts under 3,000 followers, 50% to accounts between 3,000–10,000, and about 10% to accounts above 10,000. You're trying to make real friends here, not just collect impressions.
300 to 2,000 Followers
Scale up to 2 tweets per day, at least 1 thread per week, and keep doing 10+ outbound comments daily. As your follower count grows, the importance of your own tweets increases and outbound comments matter slightly less — but don't stop doing them.
One rule almost nobody talks about: responding to every comment on your own tweets pushes that tweet back to the top of your followers' timelines. It doubles your comment count, forces more impressions, and keeps the momentum going. Do not skip this.
Maximize Your Follow Conversion Rate
This number determines whether all your effort is wasted or not. Follow conversion rate = profile visits ÷ new followers. Check it at analytics.twitter.com.
People follow you for three reasons: they believe they'll learn something, they're entertained, or you have credibility. Your bio needs to do three things:
State what your account is about
Show any credibility you have
Include a call to action
Your pinned tweet should be either your most valuable thread or a direct link to your offer. Something interesting I've noticed: having something for sale automatically signals credibility. It's strange, but it works.
If you don't have anything figured out yet, that's fine. Your bio can say: "21-year-old attempting his first $10K month — documenting the journey here. Follow along." That works.
The Content Mix That Actually Converts
Not all tweets serve the same purpose. Here's the breakdown I use:
65% competence tweets or threads — testimonials, case studies, proof of skill, achievements. This shows people you know what you're talking about.
20% sales tweets — direct calls to action pointing people to an offer or landing page.
15% engagement tweets — designed to get attention and traffic. But be careful: if this is all you post, you'll only attract an audience that never buys anything.
Always tweet in your own voice. You find your voice by posting. You don't find it by thinking about posting.
How to Write Threads That Actually Perform
The entire performance of a thread lives or dies on the first sentence. Learn how to write headlines. The frames I use most often:
Less time: "How I went from X to Y in only Z days"
Less effort: "How I create 7 threads, 10 LinkedIn posts, and 9 TikToks from one single video"
Less money: "How to close more deals without spending more on ads"
More money: "How I went from $4K to $15K/month by doing X"
Story: "Seven years ago I was working at KFC making $25/hour…"
Find the big idea in a piece of content, then reword it in your own voice. Don't copy. But expressing the same idea differently is completely fair game. That's how content works.
Tools and the Auto DM System
I use Tweet Hunter and Hypefury. The most powerful feature in Tweet Hunter is Auto DMs. Here's how it works: post a tweet offering something valuable, tell people to like and retweet to get it, and Tweet Hunter automatically DMs everyone who does. If you're smart, the link you send them is an opt-in page — now you're building an email list at the same time your tweet is gaining traction.
I also bookmark my best tweets and add them to an Evergreen queue so they get retweeted automatically over time. Good content compounds.
The Only Real Reason to Be on Twitter
You should not be growing a social media audience unless you're selling something. That's it. Point people to a landing page. Plug it below 80% of your tweets. Retweet the plug tweet three or four times over a few days. Keep cycling it through the timeline.
If you don't have a product yet, point people to follow you — but have a destination. Every profile visit is an opportunity. Don't waste them.
