Overview

Calvin Manik started his agency while still in university, initially working with low-ticket, local clients. Frustrated by high churn and limited profits, he shifted focus to global markets, using cold email to acquire international clients. After joining Client Ascension, Calvin refined his lead generation and sales strategies, engaged deeply with the community, and transitioned to working exclusively with high-value clients. His results-driven approach and willingness to invest in his business enabled rapid growth.

What It Meant for the Business

• Global Expansion: Calvin moved beyond local clients, targeting international markets through high-volume cold email campaigns.
• Higher Revenue Consistency: Established a steady pipeline of clients, sustaining $20,000+ monthly revenue.
• Operational Improvements: Hired an SDR and implemented better systems for outreach and fulfillment, allowing for efficient scaling.
• Community Collaboration: Leveraged Client Ascension’s community to connect with peers, generate leads, and exchange knowledge.

Key Takeaways from the Interview

• Emphasizing Volume in Outreach
  Calvin attributed his growth to increasing volume across cold email, content posting, and social media engagement. By consistently reaching out to potential clients, he maximized lead generation.
  (17:50 - 18:28)
• Prioritizing Strategic Hiring
  By hiring an SDR, Calvin expanded his outreach capacity, allowing him to focus on higher-level business operations and strategy.
  (18:28 - 18:59)
• Moving Away from Low-Ticket Clients
  Calvin stopped working with low-paying clients, instead focusing on higher-ticket clients, which improved profitability and reduced stress.
  (18:59 - 19:33)

Before Client Ascension

Challenges:

• Reliance on low-ticket, local clients with high churn.
• Lack of structured lead generation and sales processes.
• Struggled to find and retain profitable clients.

Goals:

• Build a scalable agency with consistent, high-quality clients.
• Implement effective sales and lead generation strategies.
• Connect with a network of like-minded agency owners.

How Client Ascension Helped

1. Lead Generation: Calvin mastered cold email and Twitter outreach, creating a steady pipeline of clients.
2. Sales Optimization: Structured processes and frameworks improved his close rate significantly.
3. Community Support: Access to experienced agency owners and collaborative opportunities bolstered his growth.

Parting Words

Calvin emphasizes that the key to success in Client Ascension lies in personal effort and implementation. He advises students to leverage the community, attend calls, and take consistent action to achieve tangible results.

Future Plans

• Achieve $100k/month in revenue by scaling current operations.
• Explore SaaS opportunities after reaching long-term agency goals.
• Continue leveraging Client Ascension's tools and community for growth.

Become Our Next Success Story

Join Client Ascension today to access proven strategies, a supportive community, and the tools you need to scale your business!