Dillon Andrews On 'Winning All At Once' - How He Found Success With His Agency
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Dillon Andrews, founder of Niche Leads, scaled his agency by targeting financial consultants with high-ticket offers and mastering cold email. After struggling with sales and proposal processes, Dillon hired a dedicated closer and refined his email strategies to consistently close high-value deals. His approach emphasizes niche specialization, creative follow-ups, and leveraging community support for success.
Dillon Andrews Inside Client Ascension
Overview
Dillon Andrews began his entrepreneurial journey by creating websites and pivoted to lead generation through cold email after recognizing its scalability. Niche Leads specializes in helping financial consultants and solopreneurs secure high-quality leads through cold email outreach.
By joining Client Ascension, Dillon gained actionable advice on proposal improvements and follow-up strategies, which led to significant wins. Hiring a dedicated closer also helped him focus on email campaigns while improving sales efficiency. His consistent presence in the Client Ascension community allowed him to refine his systems and learn from other agency owners.
What It Meant for the Business
- Personalized Sales Approach: Bringing on a closer allowed Dillon to focus on his strengths while improving client relationships during calls. This shift resulted in a streamlined sales process and improved client satisfaction.
- Creative Email Campaigns: Dillon’s innovative follow-up techniques led to higher client response rates and set his agency apart in a competitive market.
- Proposal Evolution: Enhanced proposal designs gave Dillon the edge in securing high-value deals, ensuring client confidence in his services.
Key Takeaways from the Interview
- Increasing Outreach Volume: Dillon’s focus on always sending and following up consistently led to significant wins. He emphasized the importance of persistence in email outreach to drive conversions.
(04:36 - 05:08) - Scaling Through Team Building: Hiring a dedicated closer allowed Dillon to focus on his strengths in email strategy while his partner handled calls effectively, leading to improved results.
(03:26 - 03:59) - Proposal Refinement: Improving proposal quality based on feedback from Client Ascension helped Dillon close more deals and avoid losing high-ticket opportunities.
(05:08 - 05:44)
Before Client Ascension
Challenges:
- Struggled with sales calls, draining his energy and focus.
- Inconsistent proposal quality led to lost deals.
- Lack of a systematic follow-up strategy.
Goals:
- Streamline the sales process by delegating calls.
- Develop better proposals to align with client expectations.
- Build a consistent system for follow-ups and lead engagement.
How Client Ascension Helped Dillon Achieve These Results
Community Support: Provided actionable advice on proposal improvements and sales strategies.
Follow-Up Mastery: Taught creative follow-up techniques that significantly improved client response rates.
Delegation: Encouraged hiring a closer, allowing Dillon to focus on his strengths.
Parting Words
Dillon emphasizes the importance of persistence, follow-ups, and leveraging a community for support. He advises new agency owners to stay focused, send consistently, and seek guidance from like-minded individuals.
Future Plans
- Scale the agency by expanding the team.
- Continue refining cold email strategies to improve results.
- Build systems to streamline client onboarding and fulfillment.
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