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Case Studies
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How David Books 20 Sales Calls per Month With Cold Email Outreach

How David Books 20 Sales Calls per Month With Cold Email Outreach

How David Books 20 Sales Calls per Month With Cold Email Outreach
Topics: 
SaaS
Sales

David Holmes, founder of Redview Ventures, scaled his Amazon marketing agency using Client Ascension. By mastering cold email outreach and refining his operations, David consistently books 20 sales calls per month, closes one to two new clients monthly, and transitions from a solo freelancer to building a scalable agency.

7 minutes
read time
Written by
Daniel Fazio
published:
December 21, 2024

David Holmes Inside Client Ascension

Sales growth
Books 20 sales calls per month via cold email.
Client growth
Closes 1-2 clients monthly, maintaining steady revenue growth.
Business transition
Transitioned from a solo freelancer to running a structured agency.
Daniel Fazio
Daniel Fazio
Co-founder @ Client Ascension - The #1 Digital Agency Coaching Program | $15M+ generated helping Agencies & B2B companies scale past $30k+/mo. Live in Tampa, AKA "Cold Email Wizard", and creator of Internet Money Group.

Overview

Redview Ventures, led by David Holmes, specializes in helping six to eight-figure e-commerce brands expand their presence on Amazon. Leveraging his past experience owning and successfully exiting an Amazon FBA business, David joined Client Ascension to overcome freelancer limitations and build a scalable agency. With the program's guidance, he developed a clear hiring strategy, implemented a robust cold email system, and improved operational processes to sustain growth.

What It Meant for the Business

  • Lead Generation Consistency: Establishing a cold email infrastructure helped David generate a steady flow of leads and Discovery calls, eliminating reliance on inconsistent referrals.
  • Operational Scaling: Hiring team members to manage day-to-day operations allowed David to focus on high-level strategy and client acquisition.
  • Community Support: Being part of Client Ascension provided valuable coaching, networking opportunities, and a roadmap for building a successful agency.

Key Takeaways from the Interview

  • Providing a High-Quality Service: David emphasizes the importance of being highly skilled at the service you provide. His own expertise, developed by running and exiting an Amazon FBA brand, helped him stand out in a competitive niche. By continuously investing in courses for himself and his team, David ensures that his agency consistently delivers exceptional results.
    (01:56 - 03:24)
  • Implementing Cold Email Systems: By sending 2,000 cold emails monthly, David books 20 calls and closes 1-2 new clients consistently. He attributes this success to the cold email infrastructure learned in Client Ascension, coupled with expert coaching in sales and outreach.
    (07:50 - 08:18)
  • Scaling with Effective Team Building: David shifted from a freelancer model to a scalable agency by hiring three international team members and onboarding a U.S.-based employee. These hires manage fulfillment tasks, allowing David to focus on growth and strategy.(05:55 - 06:24)

Providing a High-Quality Service

David emphasizes the importance of being highly skilled at the service you provide. His own expertise, developed by running and exiting an Amazon FBA brand, helped him stand out in a competitive niche. By continuously investing in courses for himself and his team, David ensures that his agency consistently delivers exceptional results.

David Holmes

01:56 - 03:24

Implementing Cold Email Systems

By sending 2,000 cold emails monthly, David books 20 calls and closes 1-2 new clients consistently. He attributes this success to the cold email infrastructure learned in Client Ascension, coupled with expert coaching in sales and outreach.

David Holmes

07:50 - 08:18

Scaling with Effective Team Building

David shifted from a freelancer model to a scalable agency by hiring three international team members and onboarding a U.S.-based employee. These hires manage fulfillment tasks, allowing David to focus on growth and strategy.

David Holmes

05:55 - 06:24

Before Client Ascension

Challenges:

  • Reliance on inconsistent referrals and inbound leads.
  • Operating as a solo freelancer with limited scalability.
  • Lacked a structured sales and outreach system.

Goals:

  • Build a consistent lead generation system.
  • Transition from freelancer to agency owner with a team.
  • Implement scalable operational processes.

How Client Ascension Helped Redview Ventures

  • Cold Email Mastery: Enabled consistent lead generation through a scalable email outreach system.
  • Sales Coaching: Provided actionable feedback and strategies for improving closing rates.
  • Team Building: Guidance on hiring and onboarding, helping scale fulfillment efficiently.

Parting Words

David Holmes credits Client Ascension for helping him build a scalable agency and transition out of the freelancer model. He highlights the supportive community, actionable resources, and hands-on coaching as key factors in his success.

Future Plans

  • Expand the team with 2-3 U.S.-based hires by year-end.
  • Explore additional lead generation channels like LinkedIn and Twitter.
  • Refine operational processes for seamless scalability.

Become Our Next Success Story

Client Ascension’s proven methods for scaling, systematization, and community support can transform your business. Schedule a demo to learn more!

Become Our Next Success Story 🚀

Want to scale your business like David Holmes? Schedule a demo today to see how we can help you scale past $30k/mo inside Client Ascension.
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About Company
Redview Ventures
USA-based
Amazon Marketing & E-Commerce Growth
4 employees, with plans for expansion
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