How JP & Pacco Scaled Their Email Marketing Agency From $15k to $30k/m
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Jeppe and Pacco, co-founders of an email marketing and UGC agency, scaled their revenue from $15,000 to $31,000 per month within six months of joining Client Ascension. Their key to success was leveraging structured fulfillment processes, refining their offer, and expanding their lead generation methods beyond cold email. The program’s community, coaching calls, and actionable feedback enabled them to grow systematically while preparing for future scaling.
Jeppe and Pacco Inside Client Ascension
Overview
When JP and Pacco joined Client Ascension in March 2024, their agency relied heavily on cold email and lacked operational structure. They refined their offer, implemented a robust onboarding system, and diversified their client acquisition channels with paid ads and organic LinkedIn strategies. Through weekly coaching calls, they optimized their sales process, streamlined client fulfillment, and improved team efficiency. These steps led to doubling their revenue within six months.
What It Meant for the Business:
- Diverse Revenue Streams: Running two agencies allowed Ryan to generate income from multiple niches, reducing dependency on a single client base and stabilizing his cash flow.
- Time Management Mastery: Juggling college and two businesses forced Ryan to develop efficient systems for prioritizing tasks, balancing studies, and growing his agencies.
- Early Professional Growth: Starting while in college gave Ryan a head start in understanding entrepreneurship, positioning him for long-term success in the agency space.
Key Takeaways from the Interview:
- The Power of Focus: Ryan emphasized that focusing on fewer, high-impact tasks each day was crucial for managing two agencies while handling college responsibilities.
(Timestamp: 03:00 - 04:15) - Leveraging Freelancers: Instead of handling all operations himself, Ryan scaled by hiring skilled freelancers for fulfillment, allowing him to dedicate time to client acquisition and strategy.
(Timestamp: 05:30 - 06:45) - Building Confidence Through Wins: Ryan shared how small wins early on, such as securing his first clients, gave him the momentum and belief to scale both agencies rapidly.(Timestamp: 02:15 - 03:45)
Before Client Ascension Challenges:
- Reliance solely on cold email, leading to inconsistent results.
- No structured fulfillment or onboarding processes.
- Limited differentiation in a competitive email marketing space.
Goals:
- Double monthly revenue to $30k and beyond.
- Diversify lead generation channels for more stability.
- Improve operational efficiency to sustain growth.
How Client Ascension Helped JP & Pacco Achieve These Results:
- Offer Refinement: Helped them craft a guarantee and refine their email marketing services.
- Systems & Processes: Guidance on building onboarding and fulfillment systems for scalability.
- Community Support: Access to other agencies and coaching accelerated problem-solving and collaboration.
Future Plans:
- Expand into US and UK markets with localized strategies.
- Continue optimizing paid ads and LinkedIn for lead generation.
- Hit their "wildly important goal" of $100k/month by May 2025.
Become Our Next Success Story
Client Ascension’s proven framework for scaling agencies can help you achieve similar results. Schedule a demo to see how you can grow your business.
Become Our Next Success Story 🚀
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