Overview

LLO Creative began when Luca joined his wife’s freelance business, transforming it into a full-service agency specializing in restaurants and food brands. With expertise in organic and paid social media and email marketing, the agency grew through referrals before adopting outbound systems. Client Ascension provided Luca with accountability and refined processes to scale predictably.

What It Meant for the Business

• Predictable Growth Through Cold Email
  Before Client Ascension, LLO Creative relied heavily on referrals, which made revenue unpredictable. Implementing a cold email system provided a steady stream of qualified leads, enabling the agency to maintain a consistent pipeline.
• Better Use of Time and Focus
  Luca shifted from handling day-to-day operations to focusing on strategy and growth. This transition allowed him to dedicate more energy to building systems, exploring new marketing channels, and enhancing client acquisition processes.
• Strengthened Client Retention
  By focusing on relationship management and only working with the right clients, the agency improved client retention and avoided unnecessary churn, reinforcing their reputation as a high-quality service provider.

Key Takeaways from the Interview

• Refining Accountability and Focus
  Client Ascension introduced accountability systems that helped Luca focus on growth tasks and delegate operations. This ensured consistent progress toward agency goals.
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• Cold Email Outreach Success
  Luca implemented a cold email system targeting ideal clients—restaurant groups with 3-100 locations. By leveraging existing case studies and tailoring outreach, the agency secured high-value clients.
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• Relationship Management for Retention
  Luca emphasized relationship building as critical for client retention. By understanding clients' needs and showing genuine care, the agency maintained long-term partnerships.(25:10 - 26:48)

Before Client Ascension

Challenges:

• Heavy reliance on referrals for new business.
• Lack of outbound systems for client acquisition.
• Time management issues with Luca involved in day-to-day operations.

Goals:

• Build a predictable client acquisition system.
• Streamline operations and focus on scaling the business.
• Explore new marketing channels like paid ads.

How Client Ascension Helped LLO Creative Achieve These Results

• Accountability: Regular goal-setting and check-ins with coaches ensured progress.
• Cold Email: Set up a high-performing system to target ideal clients.
• Sales Processes: Improved sales calls and follow-ups to close more deals consistently.

Parting Words

Luca highlights the importance of focusing on the basics: building relationships, providing excellent service, and staying consistent with proven systems. He credits Client Ascension for helping him scale while maintaining client retention.

Future Plans

• Expand client acquisition through paid ads and new outbound channels.
• Continue refining systems for scalability.
• Build stronger relationships with clients and team members.

Become Our Next Success Story

Client Ascension’s methods for accountability, outreach, and relationship building can transform your business. Schedule a demo today!