Overview

Lucas joined Client Ascension in December with prior experience in journalism and freelance copywriting but struggled to package his skills into a cohesive offer. After joining, he focused on landing pages and VSLS (video sales letters), leveraging his expertise to create impactful marketing assets.

The community helped Lucas build confidence in his skills, gain clarity on his offer, and transition from being a student to a mentor. Through structured guidance and active participation, Lucas scaled his revenue and is now evolving his business into a white-label agency catering to marketers and agencies.

What It Meant for the Business

• Offer Development: Gaining clarity on his niche (landing pages and VSLS) enabled Lucas to focus on a highly marketable, results-driven offer.
• Confidence Boost: Community support and validation gave him the conviction to charge premium rates and deliver exceptional results.
• Expanding Horizons: By becoming a mentor, Lucas has further refined his knowledge and broadened his impact across the community and his own agency.

Key Takeaways from the Interview

• Confidence in the Offer: Lucas discovered his niche in landing pages and VSLS with guidance from Client Ascension, helping him scale quickly and charge premium rates.
  (03:52 - 04:21)
• Building a Community-Oriented Business: Active participation in the Client Ascension community inspired Lucas to support others, which opened new opportunities and led to his role as a coach.
  (05:31 - 05:53)
• Adapting and Expanding the Offer: Lucas is evolving his agency by introducing a white-label, subscription-based model to solve recurring problems for marketing agencies.
  (26:28 - 27:56)

Before Client Ascension

Challenges:

• Lack of clarity on the offer.
• Broad, undefined skillset leading to inconsistent work.
• Minimal knowledge of sales and outreach processes.

Goals:

• Build a focused and scalable offer.
• Establish recurring revenue streams.
• Enhance personal branding and outreach efforts.

How Client Ascension Helped Lucas Achieve These Results

• Offer Clarity: Defined his focus on landing pages and VSLS, boosting confidence and marketability.
• Community Engagement: Leveraged Slack, Twitter, and coaching calls for feedback, collaboration, and lead generation.
• Skill Refinement: Improved technical and soft skills through structured guidance and collaboration.

Parting Words

Lucas attributes his success to the Client Ascension community’s support and his commitment to taking consistent action. He advises new students to treat the program like a university curriculum, participate actively, and implement immediately.

• Launch and scale a white-label marketing agency, Innovative.io.
• Continue coaching and supporting students within Client Ascension.
• Expand his personal brand by sharing stories and insights.

Become Our Next Success Story

Learn how Client Ascension’s proven strategies and community support can transform your business. Schedule a demo to start your journey!