Client Ascension

Matt Lucero on Dropping Out To Generating $48K Deals For Clients, Booking 33+ Calls/mo & More

Topics:

B2B Lead Generation

Matt Lucero, a 21-year-old entrepreneur, dropped out of college to fully commit to his B2B lead generation agency, Anevo Marketing. Using the resources and strategies from Client Ascension, he refined his offer, booked 33 sales calls in a single month, and helped his clients close significant deals like a $48K contract. His success comes from focusing on crafting compelling offers, improving his sales skills, and leveraging Client Ascension's community for networking and support.

7 minutes

read time

Written by

Daniel Fazio

published:

December 22, 2024

Matt Lucero Inside Client Ascension

Client growth

Scaled from 1 client to booking 33 calls per month.

High ticket deals

Helped clients close high-ticket deals, including a $48,000 contract.

Lead generation service

Developed a pay-per-show lead generation service.

Daniel Fazio

Co-founder @ Client Ascension - The #1 Digital Agency Coaching Program | $15M+ generated helping Agencies & B2B companies scale past $30k+/mo. Live in Tampa, AKA "Cold Email Wizard", and creator of Internet Money Group.

Overview

Matt Lucero began his journey by dropping out of college to pursue entrepreneurship full-time. Frustrated with the traditional education system, he sought practical solutions through online programs and coaching communities. After joining Client Ascension, he honed his skills in cold email marketing, offer creation, and sales. By leveraging his refined offer and improved sales techniques, Matt achieved rapid growth, delivering measurable results for his clients and himself.

What It Meant for the Business

Offer Refinement: Crafting a compelling offer ensured leads were more likely to convert, making outreach efforts significantly more effective.
Sales Proficiency: Improved sales skills allowed Matt to confidently close deals with high-revenue businesses.
Client Success: Prioritizing results for his clients, such as helping one close a $48,000 deal, established credibility and trust in his service.
Community Support: Networking within Client Ascension provided insights, mentorship, and collaborative opportunities to enhance his business operations.

Key Takeaways from the Interview

Building the Right Offer:
Matt refined his offer to align with what clients truly wanted, eliminating friction in the sales process and making outreach more effective.
(03:43 - 04:35)
Mastering Sales Skills:
Training with Client Ascension's sales coach elevated Matt’s ability to close deals confidently, even with high-level clients, despite being a young entrepreneur.
(05:03 - 05:32)
Prioritizing Client Results:
Helping clients achieve tangible outcomes, like a $48,000 deal, highlighted Matt’s commitment to fulfillment, ensuring long-term success and referrals.
(07:00 - 07:33)

“

Building the Right Offer

Matt refined his offer to align with what clients truly wanted, eliminating friction in the sales process and making outreach more effective.

Matt Lucero

03:43 - 04:35

“

Mastering Sales Skills

Training with Client Ascension's sales coach elevated Matt’s ability to close deals confidently, even with high-level clients, despite being a young entrepreneur.

Matt Lucero

05:03 - 05:32

“

Prioritizing Client Results

Helping clients achieve tangible outcomes, like a $48,000 deal, highlighted Matt’s commitment to fulfillment, ensuring long-term success and referrals.

Matt Lucero

07:00 - 07:33

Before Client Ascension

Challenges:

Ineffective offer that didn’t attract leads.
Limited sales skills and lack of confidence in closing deals.

Goals:

Craft a compelling offer to generate interest.
Develop sales strategies to close high-value deals confidently.

How Client Ascension Helped Matt Achieve These Results

Offer Creation: Guided Matt in refining his service offering for greater client appeal.
Sales Coaching: Personalized coaching from experts to enhance Matt’s ability to close deals.
Community Support: Leveraged the Client Ascension network to gain insights and collaborations.

Parting Words

Matt credits Client Ascension for providing a structured environment, expert coaching, and community support that transformed his agency. He emphasizes the importance of taking action and refining strategies for consistent growth.