Client Ascension

How Nick & Troy Went From $10K to $30K MRR With a Lead Gen Agency

Topics:

B2B Lead Generation

Nick and Troy, co-founders of Buzzle, scaled their lead generation agency from $10K to $30K MRR after joining Client Ascension. Their success came from leveraging the program’s coaching, building a strong brand identity, and creating efficient operational systems. Collaboration and a shared vision as business partners played a crucial role in their growth.

7 minutes

read time

Written by

Daniel Fazio

published:

December 21, 2024

Nick and Troy Inside Client Ascension

Revenue growth

Revenue grew from $10K to $30K MRR in under a year.

Established new brand identity

Established a unique and recognizable brand identity.

Built operational systems

Built operational systems that scaled client onboarding and fulfillment efficiently.

Daniel Fazio

Co-founder @ Client Ascension - The #1 Digital Agency Coaching Program | $15M+ generated helping Agencies & B2B companies scale past $30k+/mo. Live in Tampa, AKA "Cold Email Wizard", and creator of Internet Money Group.

Overview

Buzzle was founded by Nick and Troy, leveraging their backgrounds in sales and marketing. They started as a small lead generation agency, relying on their own skills and Daniel’s cold email training. After encountering challenges with scaling fulfillment and operations, they joined Client Ascension. With the program’s resources and community, they refined their offer, implemented robust systems, and significantly increased MRR.

What It Meant for the Business

Improved Partner Synergy: Nick and Troy’s clearly defined roles as co-founders allowed them to operate efficiently, focusing on their strengths in operations and sales.
Streamlined Systems: Implementing automation tools and refining onboarding processes reduced friction in client fulfillment, enabling rapid scaling.
Enhanced Community Engagement: Building a supportive network around the Buzzle brand facilitated connections, referrals, and insights that drove business growth.

Key Takeaways from the Interview

Effective Division of Labor: Nick focused on operational systems while Troy specialized in sales and offers, creating a powerful combination that allowed them to handle growth efficiently.
(06:13 - 07:10)
The Power of Community: The Client Ascension network provided not just resources but also inspiration and motivation from peers who had faced similar challenges.
(18:06 - 19:04)‍
Focus on Branding for Longevity: Developing the Buzzle brand was instrumental in establishing trust, attracting high-value clients, and creating inbound lead opportunities.(12:06 - 13:31)

“

Effective Division of Labor

Nick focused on operational systems while Troy specialized in sales and offers, creating a powerful combination that allowed them to handle growth efficiently.

Nick & Troy

06:13 - 07:10

“

The Power of Community

The Client Ascension network provided not just resources but also inspiration and motivation from peers who had faced similar challenges.

Nick & Troy

18:06 - 19:04

“

Focus on Branding for Longevity

Developing the Buzzle brand was instrumental in establishing trust, attracting high-value clients, and creating inbound lead opportunities.

Nick & Troy

12:06 - 13:31

Before Client Ascension

Challenges:

Difficulty scaling fulfillment processes.
Lack of a clearly defined offer.
Minimal branding and online presence.

Goals:

Develop a scalable offer.
Leverage online branding to attract clients.
Build efficient systems for client fulfillment.

How Client Ascension Helped Buzzle Achieve These Results

Offer Refinement: Tailored their offer to resonate with high-value clients.
Community Support: Collaborated with coaches and peers to refine systems and branding.
Operational Expertise: Implemented automation tools and streamlined onboarding.

Parting Words

Nick and Troy credit Client Ascension’s community and expert coaching for their rapid growth. They advise new and existing students to stay consistent, embrace creativity, and put in the necessary work.