Overview

Raphael began his journey as a video editor for YouTubers, leveraging his experience from running his own channel with 100K views. Dissatisfied with editing all day, he transitioned into an agency model. Partnering with Usama, who operates a 30-member editing team in Pakistan, Raphael took on sales and client-facing roles while Usama handled backend operations. After facing challenges with pricing and booking calls, they joined Client Ascension, refined their offer, and rapidly scaled their revenue.

What It Meant for the Business

Offer Refinement: Raphael and his partner created a compelling offer centered on guaranteed results, increasing client acquisition and retention.
Sales Optimization: Coaching on objection handling and call-based sales strategies transformed their conversion rates.
Community Support: The Client Ascension network provided templates, mock call sessions, and tailored guidance to address operational challenges.

Key Takeaways from the Interview

• Action-Driven Approach:
  Raphael prioritized taking immediate action on course content, private channel advice, and coaching calls, ensuring consistent momentum.
  (11:09 - 11:34)
• Offer Evolution:
  By creating a quantifiable promise—“1 million views in 90 days or you don’t pay”—Raphael differentiated his agency and increased client acquisition.
  (07:37 - 08:05)
• Effective Follow-Up Strategies:
  Following advice from his coach, Raphael revisited a list of old leads, resulting in $12k in closed deals within weeks of implementing a tailored script.
  (06:11 - 06:39)

Before Client Ascension

Challenges:

• Limited to basic video editing services without a refined offer.
• Pricing flexibility led to low-paying retainers.
• Relied on DMs for sales, missing structured call strategies.

Goals:

• Build a compelling and quantifiable offer.
• Shift sales from DMs to calls for better objection handling.
• Leverage Client Ascension to implement scalable systems.

How Client Ascension Helped Raphael Achieve These Results

• Offer Development: Refined the agency’s value proposition with a results-based guarantee, increasing its market appeal.
• Sales Strategy: Improved objection handling and introduced structured call-based closing techniques.
• Community Engagement: Active participation in private channels and coaching calls maximized learning and implementation speed.

Parting Words

Raphael attributes his rapid growth to Client Ascension, emphasizing the importance of taking massive action and leveraging the program’s resources. He recommends the program for its structured approach to scaling agencies and the unparalleled community support.

Future Plans

• Scale to $30k/month in the next two months and $100k/month within 18 months.
• Continue refining the offer and building the client pipeline.
• Explore international opportunities, including a potential move to the U.S.

Become Our Next Success Story
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