Overview

Script began as a paid advertising agency serving crypto clients but pivoted to focus on creative services due to regulatory challenges in crypto advertising. By narrowing its offer, the agency gained traction in the Web3 space, landing high-profile clients and delivering creative content at scale. Joining Client Ascension provided Stephen with the accountability, structure, and tools needed to refine his sales and lead generation strategies, ultimately building a more robust business.

What It Meant for the Business

• Client Base Expansion: Leveraged cold email to land key Web3 clients, transitioning from inconsistent leads to a steady pipeline.
• Sales Mastery: Improved sales skills with the help of Client Ascension coaches, turning early failures into a refined process that consistently closes deals.
• Community Support: Gained inspiration and actionable insights from like-minded entrepreneurs, fostering a mindset of growth and persistence.

Key Takeaways from the Interview

• Leveraging Cold Email for Lead Generation: Cold email became the primary vehicle for generating leads, especially after learning to scale volume effectively. Stephen moved from sending 100 emails a day to significantly higher volumes while leveraging targeted first-line personalization.
  (09:50 - 11:15)
• Improving the Sales Process: Stephen enhanced his sales approach by learning critical strategies such as holding a frame and leveraging sales psychology. Early on, he struggled with converting calls but transformed his results through focused coaching and actionable feedback.
  (13:09 - 14:03)
• Gaining from Community Collaboration: By engaging with Client Ascension’s community, Stephen gained insights, accountability, and inspiration, enabling him to refine his operations and achieve consistency in growth.
  (15:02 - 15:50)

Before Client Ascension

Challenges:

• Inconsistent revenue, with fluctuating client engagement.
• Lack of clarity and structure in the sales process.
• Limited volume in lead generation campaigns.

Goals:

• Achieve consistent revenue months.
• Improve lead generation and cold email performance.
• Strengthen the sales process to close high-profile clients.

How Client Ascension Helped Script Achieve These Results

Lead Generation: Provided cold email templates and volume strategies that scaled outreach and attracted high-quality clients.

Sales Mastery: Coaching on sales psychology, pitch structure, and call strategies led to more consistent closes.

Accountability and Community: Access to a supportive network of peers and mentors encouraged persistence and actionable growth.

Parting Words

Stephen attributes his success to leveraging the Client Ascension program for its tailored coaching, actionable templates, and community support. His journey highlights the importance of persistence, volume, and the willingness to learn from failures to achieve consistent growth.

Future Plans

• Expand lead generation campaigns to new Web3 verticals.
• Further refine operations to scale creative output.
• Continue leveraging Client Ascension for community insights and advanced strategies.

Become Our Next Success Story

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