Business Growth
I Made $829K Last Month. Here's Everything I Did.
I made $829,000 last month. Not to flex — but because I tweeted something that clearly struck a nerve:
"I guarantee that if 99% of people who desperately want to hit 100K a month did an audit of your past 30 days, you'd find you've done very little outreach, near zero follow-up, not reviewed a single sales call, and produced zero useful content. I did 832K last month. I know what it takes. It's orders of magnitude beyond what you think is normal."
This article is the full breakdown — inputs only. What I actually did across content, paid ads, email, team, and offers.
Content
I run the Cold Email Wizard account. In a 4-week span I got 1.3 million impressions, 6,200 profile visits, and a substantial number of link clicks.
The strategy is embarrassingly simple: more posts = more impressions. It's a near one-to-one correlation. On days I posted 8–9 times, I got 74,000–142,000 impressions. On weekends when I posted less, numbers dropped. That's it.
I post at least five times a day. Not rocket science.
I post once a day. My team takes what I write in my email newsletter and repurposes it into LinkedIn posts. That's the entire strategy. I'm not aggressively accepting connection requests or DMing people — that's where the real money is on LinkedIn, but it's not where I'm focused right now.
YouTube
This might actually be where most of our content-driven business comes from. In the past 28 days: 44,000 views, 539 new subscribers, 2,800 hours of watch time.
Here's the frame I use: in B2B, every hour someone watches you is roughly $1,000 in purchasing propensity. That means those 2,800 hours represent about $2.8M in latent buying power generated from YouTube alone in one month.
The real power is compounding. A video I posted over a year ago — my $5M VSL script breakdown — still pulled 2,600 views last month. A Twitter masterclass from two years ago still gets 1,400 views a month. SEO-optimized content just keeps stacking. When you have 100–200 videos, the free traffic becomes genuinely substantial.
My process: I use VidIQ to find search volume, watch the existing top videos on that topic, then make a better one. Simple.
Paid Ads
In October, I spent $174,100 on ads and attributed $586,000 in revenue to them — roughly a 4x return.
The funnel: direct offer ad → opt-in page (name, email, phone) → VSL → application → qualified leads see a Calendly, unqualified ones don't → sales call → client.
The emails and phone numbers go into an infinite email sequence. Setters are calling and texting those phone numbers continuously.
The key to scaling ad spend that most people miss: we ran 156 unique ad creatives in October. Not all running simultaneously — we launched 156 variations and let the algorithm find the winners. You cannot spend serious money on ads without a serious volume of creative. The same logic applies to content: if you want results, you need volume.
Newsletter
In October I sent 23 emails to a list that received 367,000 total message deliveries, generating 2,234 clicks.
The emails are practical and useful — things like "The Inputs Required to Hit 50K a Month," "How Many Sales Calls Does It Take to Hit 500K," "How to Use ChatGPT to Predict Objections." No fluff, no inspiration porn. Just useful.
List growth comes from two places: the ad opt-in funnels and organic content. I drop newsletter links across YouTube descriptions and Twitter regularly.
Here's why email matters more than most people realize: a large chunk of that $586K attributed to ads would actually be email conversions that happened after the initial ad click. Without email, I'd estimate that number gets cut in half. It is that important.
Team
Client Ascension has 26 people — Student Success coaches, expert coaches across cold email, sales, VSLs, LinkedIn, automations, and landing pages — plus a sales team of closers and setters.
List Kit has 30 people (excluding the dev team), including client success managers, a setup team, account executives, closers, and setters.
I deliberately designed my role so I don't manage anyone. Andre runs operations. Everyone flows through him. I make content, run ads, and do offer strategy for Client Ascension and Olympia. That's it. I have 56+ people depending on me to generate leads — which is wild — but my job is just to keep the top of the funnel full.
My Offers
Client Ascension — done-with-you program for agencies and B2B companies doing $1K–$15K/month, helping them hit $30K+/month. $10,800 for 12 months.
1-on-1 Consulting — $1,000/hour or $4,000/month for four calls plus unlimited texting.
List Kit — cold email data and infrastructure. $97–$297/month for the database. Full cold email setup (infrastructure, leads, scripts, sending) starts at $1,500 + $500–$3,000/month.
Olympia — for businesses already above $30K/month ready to scale with ads and a sales team toward $300K+/month. $14,000 for 3 months.
The Actual Point
None of this is confusing. It's outreach, content, ads, and email — done relentlessly and consistently. I'm at my desk by 6:30 AM and I'm there until 4 PM. Every day.
Most people who want 100K a month will do almost anything except go to bed at a reasonable hour, wake up early, and actually do the work. The barrier isn't knowledge. It's not wanting it badly enough to be boring about it.
