30 Different Ways to Sign Clients for Your Business

Here are 30 ways I've personally used to sign clients for B2B businesses — agencies, consulting companies, coaching programs. I'm Daniel Fazio, co-founder of List Kit and Client Ascension/Olympia. We collected $829K in cash last month. I've done every single one of these.

Outreach

1. Mass Automated Outreach — Get domains from Pork Bun, set up Outlook inboxes, connect to Smartlead, and pull leads from List Kit. Cap each inbox at 20 emails per day. Validate your offer before scaling this — mass outreach to something with no product-market fit is money straight down the drain.

2. Dream 100 Outreach — Manually identify 100 perfect-fit prospects and reach out individually. This is how you test product-market fit before burning money on automation.

3. Service-Based Lead Magnet — Don't ask permission — just do the work and send it. If you're an email marketer for e-commerce brands, build a full sequence for a prospect and give it to them. No case studies yet? Your labor is your only transferable value. Use it.

Paid Acquisition

4. VSOL Ad Funnel — I'm spending $6K per day on this. Structure: ads → opt-in → VSOL → application → booking → sales call. Reveal pricing in the VSOL to filter out people who can't afford you. Cold traffic requires active defense.

5. Call Your Opt-Ins — Collect phone numbers and have setters call and text every lead who opts in. About 40% of our call volume comes from setters — which drops cost per call from $500 to roughly $300. Text from an iPhone. Blue bubbles convert dramatically better than automated SMS.

6. Retarget Website Visitors — Install Meta and Google pixels. Retarget visitors with selfie videos or your VSOL on Instagram and YouTube. Pure frequency play.

Content and Organic

7. SEO YouTube Videos — Find a keyword, watch what's ranking, decide their video is weak, and make something better. I made a video over a year ago that still drives daily opt-ins. Use VidIQ to research search volume. You don't need thousands of views — just the right ones.

8. Email List — Send 3–5 emails per week. Your list is the only audience you fully own. Ads cost money. Algorithms gate organic reach. Email reaches your subscribers any time, for free.

9. LinkedIn — Take your email content and paste it directly onto LinkedIn. I get 20K+ impressions per week this way with almost no extra effort.

10. Post Case Studies — Screenshot every result and post it. Better: record a video interview with your client explaining what you did and the outcome. 50 case study videos reads very differently from 2 — cold traffic counts.

11. Comment on Other People's Content — Engage consistently with the big players in your niche. Write real, thoughtful comments — not AI-generated filler. Getting noticed means their traffic starts flowing toward you.

12. Lead Magnets — If you screen-share a document in a YouTube video, offer to email it in exchange for an address. Passive list growth with zero extra content required.

13. Live Webinars — Once you have even a few hundred emails, host a monthly training. Give genuinely useful content. Make a casual offer at the end — if you've been valuable, you've earned the ask.

14. Interview-Style Short Form Content — Zoom call, someone asks you questions while a separate camera films you, chop the footage into clips, cross-post everywhere. Easy and repeatable.

Closing More Deals

15. ROI Calculator — Build a Google Sheet that models a prospect's cash flow using your inputs. Screen-share it on sales calls. People don't buy because they're not certain they'll profit — this eliminates that objection directly.

16. Money-Back Guarantee — No case studies? A guarantee is non-negotiable. Loss aversion is real. People fear losing money more than they want to gain it. A guarantee artificially flips the perceived risk back in your favor.

17. Paid Trial Offer — Remove the recurring component. Offer 30–90 days flat with no auto-renew. At the end, just ask if they want to continue. It dramatically lowers the barrier to yes.

18. Loom Videos to Old Leads — Go back through people who didn't close and re-engage them. Personalized Loom + relevant case study + screen-shared ROI calculator. Squeeze the rag — don't just let the money drip out on its own.

19. Pre-Call Sales Assets — When a call gets booked, send them something to interact with: your ROI calculator, offer breakdown, or case study videos. Handle objections before you even show up.

20. Ask for Replies on Emails — Instead of a link, tell subscribers to reply to receive the resource. I once got 45 replies doing this and was able to follow up individually with each person — far higher conversion than a link click.

21. Show a Full Calendar — Post a screenshot of your booked calendar, say you're full, and offer a waitlist. Social proof and scarcity in one move. Hit the waitlist when slots open.

Leverage

22. Go on Podcasts — Say yes every time you're invited. Come prepared with information that directly helps people make money. That's what triggers purchasing decisions — not entertainment.

23. Join Paid Groups and Add Value — People in paid communities are buyers by definition. Show up, answer questions honestly, be useful. Inbound follows on its own.

24. Use Other People's Audiences — Ask to guest-teach in someone else's coaching program or community. Give real value. Make an offer at the end.

25. Partnerships — Connect with people serving the same audience with complementary services. Send them referrals first, then ask for the same in return. Give before you ask — every time.

26. White Label Program — Let other businesses sell your services under their own brand at a markup. Zero client acquisition cost, higher LTV from clients you already have. We have around 20 partners doing this at List Kit right now.

27. Message Engaged Followers — If someone consistently likes or comments on your content, send them a DM. Most purchasing decisions happen over direct conversation, especially for high-ticket services.

28. Thank You Notes — The most successful car salesman in history mailed a personal postcard to every customer, every month, for 35 years. He was always top of mind. Frequency wins — full stop.

29. Extremely Expensive Upsells — If your base offer is $5K, create a $25K–$50K tier. One in 50 buyers will take it. That's potentially a 20% revenue increase with zero additional marketing required.

30. Paid Trial Waitlist — Post that your calendar is full, collect a waitlist, and reach out when slots open. Simple pipeline. Zero cost.