Stick With ONE Business Model for a Long Time — You'll Make More Money Online

One of the biggest mistakes I see people make online is constantly hopping between business models. Agency to course to coaching to SaaS — round and round they go, never actually building anything meaningful.

I've been there. And I figured out exactly why it doesn't work.

The "Course Guy" Trap

If you just sit there and sell a course for too long, you get labeled as the guy who sells courses — and that becomes the entirety of your business.

That almost happened to me.

What saved me was building software companies. I'd been using cold email and a ton of different tools, so I replicated every single software app I relied on. That's when I stopped being seen as just a course seller.

The lesson? You do want to expand. But the expansion has to make sense. You can add a high-ticket offer. You can build a coaching program. But it all needs to connect back to something you've actually done.

Get Real Experience Before You Try to Monetize It

Here's something a lot of people skip: actually getting good at the thing before trying to sell it.

If you have a course or an agency and you've accomplished something specific using a specific mechanism, you can translate that into a coaching program. The offer is simple — "I'm going to show you how to do X using Y." That's it. You're just selling fulfillment in a different format for what you've already been doing.

For example, if you've scaled companies with Facebook Ads — through an agency or by owning the company yourself — you can package that into "here's how to scale your business with Facebook Ads." Clean, credible, straightforward.

But here's the thing: if you only get your agency to $5K or $10K a month, yeah, you can ethically make a course about that. But you'll never be able to morph into teaching people $50K or $100K months if you never hit those numbers yourself.

I was talking with David Mendes about this recently. He's doing a really solid job with his agency and wants to build a high-ticket coaching program. My advice was simple: stick with what's working and focus on getting that thing to $500K a month or a million a month.

It might take a year. It might take two years. But at the end of it, you become the person who is actually capable of building a $500K/month business. That's the transformation that matters.

Why You Have to Break Through Ceilings

Here's the mental model I keep coming back to: every business has ceilings.

To break past each one, you have to fundamentally change how you operate, what you know, and how you execute. The problem with churning through business models is that you keep hitting the same ceiling — and then you leave before you ever figure out how to break through it.

You never grow past it. You just reset.

If you stick with one thing long enough, you go through a large array of ceilings. You develop the knowledge, the systems, the instincts to keep scaling. Take one business to a million a month and you can take basically any business to a million a month — assuming the offer is solid.

Take it to $10 million a month, and that becomes your new baseline for what's possible.

The Alex Hormozi Example

Look at what Alex Hormozi does. He acquires info product businesses and scales them. Why can he do it with confidence? Because he already took an info product business to $50 million a year.

He's not guessing. He knows — from direct experience — exactly what it takes to get there. So when he looks at another info product business, he can see the path clearly.

That's the whole point of sticking with something long enough. You become the person who has actually done it. And that takes a really long time.

The Bottom Line

Stop hopping. Pick one business model, one mechanism, one path — and go deep.

Get to the first ceiling. Figure out how to break through it. Then get to the next one.

The people who make the most money online aren't the ones who tried everything. They're the ones who stuck with something long enough to actually get good at it.