The Best Ways to Get Traffic to Your Offers in 2025

Last month my business did $829,000 in revenue. If you're struggling to get clients right now, it's probably not because you're doing something wrong—it's because you're doing something that used to work. Things change, and you need to adapt.

Here's exactly how we're getting traffic and how you can apply this to your own business.

There Are Only 3 Ways to Get Traffic

I don't care what anyone tells you. There are exactly three traffic channels:

1. Cold outreach

2. Content marketing

3. Ads

That's it. Everything else is a variation of one of these. Each one has a different cost profile:

Stop spending if you're doing cold outreach—it stops working. Stop spending on ads—same thing. Content is the only channel that keeps producing after you step back.

Which Channel Is Right for You?

Agency or B2B Service Business

Under $10K/month: Do cold outreach only. You don't have money for ads, you don't have enough expertise to make content worth watching, and you have the time. This is your only real option.

$10K–$30K/month: Add content, but keep cold outreach running. You're building proof and case studies now—start using them.

Above $30K/month: Shift to content and ads. You have money, you have things to talk about, and you don't have the bandwidth to manually cold outreach at scale.

Coaching or Consulting Business

Skip cold outreach entirely. It doesn't work. The reason is simple: cold outreach converts when the value proposition is high enough—which means done-for-you services. Coaching and consulting don't have that component, so your response rates will be dismal. Start with content from day one and add ads once you hit $30K/month.

Cold Outreach: Two Approaches

Dream 100 with Service-Based Lead Magnets

Forget free ebooks. If you're under $10K/month, you have zero authority—no one wants your PDF. What you do have is your ability to execute work. So give that away instead.

Let's say you run an email marketing agency. Write a free email sequence for a prospect. A percentage of those people will want more, and that's when you sell them. This is a service-based lead magnet—and it actually works.

Here's what the numbers look like: if each free deliverable costs you $100 in time, and 35% of recipients book a call, and you close 20% of those calls at $3,000/month with a 70% margin and a 6-month average retention—doing 30 free deliverables per month gives you a 8.82x return on your time investment.

Weeks 1–3 you're losing money. Week 4 you're profitable. Months later, it's compounding. This is why people quit—they don't understand conversion cycles. Don't be that person.

High-Volume Automated Outreach

Only do this once you've confirmed product-market fit. This costs real money and requires setup (domains, inboxes, sending tools like Smartlead). At ~500 emails/day, you're looking at 14,000 emails/month with a budget around $500/month after setup.

At a 4% response rate and 30% positive replies, you're booking roughly 11 calls and closing 3 clients per month at a 59x LTGP-to-CAC ratio. The cash flow model looks negative early and then grows fast—$5K month two, $12K month three, $48K month five.

But again: do not run this until you know people actually buy what you're selling.

Content Marketing

Post conceptually valuable content—not tutorials. Do not teach people how to do the thing. Teach them what and why. When you teach how, you create competitors. When you teach what and why, you create buyers. Look at how Alex Hormozi makes content. He tells you what and why. You have to buy the how.

Posting two YouTube videos per month, SEO-optimized, with a VSL/book-a-call funnel attached—here's what happens over 12 months:

• ~191,000 views

• 3,839 leads at a 2% opt-in rate

• 115 calls at a 3% book rate

• 23 closes at 20%

• Max MRR of ~$34,000/month

The first 6 months produce about $12,800 in value. The last 6 months produce $179,000. Ninety percent of results come at the back end. If you quit before month six, you get nothing. Stay consistent.

Advertising

I currently spend $6,000 per day on ads. My funnel is simple:

Direct offer ad → Opt-in → VSL → Application → Qualified? Book a call. Unqualified? Rejected.

People who opt-in but don't book get an email sequence and setter follow-up.

That's the whole funnel. Don't overcomplicate it.

And never—never—run ads to a free lead magnet. I ran a test: $4,175 spent, one call booked, one $28 sale. A 0.1x ROAS. Compare that to my direct offer VSL funnel: 460 calls booked at $166 each, $31,000 in ad spend, $224,700 in revenue, 3.94x ROAS.

Free lead magnet funnels are a waste of money. Just run a direct offer with a VSL and a book-a-call CTA.

The Real Reason People Fail

Every one of these channels has a delay. Cold outreach closes in 4–6 weeks. Content compounds over 12+ months. Ads need optimization time. People stop before the results arrive.

The channel isn't broken. You just stopped too early.