How He Built a $32,000/mo Cold Email Lead Gen Agency inside Client Ascension

Overview

This case study breaks down How He Built a $32,000/mo Cold Email Lead Gen Agency inside Client Ascension. <p dir="auto" Aaron Shepherd built a $32k per month cold email lead generation agency by moving upmarket into finance, including M&A firms, investment banks, and private equity groups. His offer covers positioning, infrastructure, copy, automation, qualification, and booked meetings, which made it easier to sell larger retainers.</p. We'll do everything from positioning the client's offer for cold traffic, building out the outbound infrastructure capable of reaching you know in some cases like hundreds of thousands of prospects per month. How we charge has changed so much since we joined Client Ascension.

Offer And Positioning

What we've learned as someone who runs a cold email agency that if our reply rate is 1.5% versus what we like to see with some of our clients which is like 3 to 6%. We show you what offers to sell, who to sell them to, what deliverables to include in your service, how to fulfill those deliverables with AI, and get your clients results, and how to scale the business to ideally 50K a month or more. We teach all sorts of different business models including ads and funnels, content marketing, cold outbound lead generation, ecom email marketing, AI automation.

What Drove The Growth

You know, if we're booking 50 calls from 150,000 cold emails, it's like one in 3,000. It's such a scalable mechanism and as much as people are saying like cold email is dead, I'm still booking 40 to 50 calls a month from it. We're sending like 150,000 cold emails per month if that kind of allows us to do the backwards math. Like they get their clients through YouTube, they get their clients through LinkedIn, but we actually like we are cold email through and through in terms of acquisition up until this point.

Operations And Next Bottlenecks

When I originally joined Client Ascension, I think I was actually like bobbling between zero and 3K a month. We literally give you the client acquisition systems, including who you're selling to, where to find the contact info and use AI to make giant lead lists, the actual scripts to use and the automation systems to actually conduct the outreach. We're going to dabble in ads here starting next week, but like I would say 95% of the leads that come through the door right now are via cold email.

Key Takeaways

• Now, we're doing anything between like three to some clients all the way up to like 6K a month.

• If I were to guess, I would say LTV on a client's probably like 6 to 10K.

• And maybe not necessarily like how easy, but just like the landscape that they play within, we find is much more beneficial for cold email.