How Collin Built a $100k/mo Google Ads Marketing Agency

Overview

Collin’s Google Ads agency was doing well at $50k/month, but he wanted to scale without working 12-hour days. After joining Client Ascension, he worked with coaches to reposition his business and launched a consulting offer for brands managing ads in-house. This allowed him to keep high-value clients while freeing up time for growth. With the program’s guidance, Collin doubled his revenue and hit his first six-figure month, all while reducing his workload.

By the Numbers:

• $100k/month revenue milestone reached

• 6-figure months after launching a consulting offer

• 12-hour days reduced to 3-4 hours/day

• High-ticket consulting clients accounting for 70-80% of future revenue

What It Meant for the Business:

• Scalability Through Consulting: By shifting to consulting, Collin was able to provide high-value expertise to brands that wanted to take their Google Ads in-house, while still offering done-for-you services to select clients. This gave him a more scalable, flexible business model.

• Efficient Systems and Processes: Collin reduced his working hours by setting up more efficient systems and delegating tasks. This allowed him to spend more time thinking strategically about his business rather than getting bogged down in day-to-day operations.

• Higher-Value Clients: By focusing on consulting for in-house teams, Collin was able to charge higher fees and work with fewer clients, leading to a higher profit margin and less operational stress.

Repositioning with Consulting for Scalability

Collin saw a trend where many of his clients wanted to manage their own Google Ads in-house. Instead of letting them go, he switched things up by offering consulting services to help train their teams, keeping them within his network. Thanks to Client Ascension’s 1:1 coaching, he fine-tuned this consulting offer, allowing him to scale without working extra hours.

Collin

Systematizing and Delegating for More Freedom

After burning the candle at both ends with 12-hour workdays, Collin knew something had to change. He put systems in place to handle day-to-day tasks, cutting his hours down to just 3-4 hours a day. Client Ascension guided him every step of the way, helping him streamline operations so he could focus on growing his business.

Collin

Focusing on High-Value Clients

Collin shifted his focus to working with high-value clients and charging premium rates. This change helped him boost his revenue without having to take on more clients, giving him more freedom and profitability.

Collin

Before Client Ascension

Challenges:

• Stuck at $50k/month with no clear path to scaling

• Overworked, with 12-hour days and little time for strategic thinking

• Losing clients to in-house teams and needing a way to retain them

Goals:

• Scale the business to $100k/month without increasing workload

• Reposition the business to focus on consulting for in-house teams

• Reduce working hours by systematizing processes

After Client Ascension

Collin used Client Ascension’s 1:1 coaching to reposition his business, shifting from a purely done-for-you Google Ads service to a consulting model for brands that wanted to manage ads in-house. This allowed him to keep clients even when they wanted to hire their own teams, turning a potential loss into a new revenue stream. He also systematized his operations, freeing up time to focus on high-value clients and business growth.

Services Used:

• Collin used Client Ascension’s 1:1 coaching to reposition his business, shifting from a purely done-for-you Google Ads service to a consulting model designed for brands that wanted to manage ads in-house.

• This strategic shift allowed Collin to retain clients even when they wanted to hire their own teams, turning what would have been a potential loss into a new revenue stream.

• He also worked with CA mentors to systematize his operations, freeing up valuable time to focus on attracting high-value clients and expanding his business. He received guidance on setting up efficient systems to automate processes and delegate tasks effectively, allowing Collin to scale operations without increasing his workload.

• Strategic advice on consulting and pricing models, which enabled Collin to charge premium rates and position himself as a high-value partner for brands.

Collin streamlined his agency’s operations by automating processes and delegating tasks to his team. He then focused on launching his consulting offer, providing training and support to brands that wanted to take Google Ads in-house. This shift allowed him to charge premium rates and attract higher-value clients while reducing his involvement in day-to-day operations.

Future Plans

Collin credits Client Ascension with helping him break through the $50k/month ceiling and reposition his business for scalable growth. Through their 1:1 coaching and actionable advice, he was able to launch a consulting offer, systematize his operations, and reach $100k/month in revenue while working fewer hours.

• Reach $2M in annual revenue by 2023, with 70-80% from consulting

• Continue refining his consulting offer and expanding his team

• Maintain a select number of high-value, done-for-you clients