Case Study
Case Study: How Cabrin Added $44K in 30 Days with an AI-Assisted Agency
I want to share a case study from one of my students, Cabrin, because what he pulled off in about a month is exactly what's possible when you stop overthinking and just follow the system.
I'm not promising you'll get these results. Most people won't — not because the model doesn't work, but because they spend weeks stuck in analysis paralysis instead of actually doing anything. But Cabrin did the work, and I want to break down exactly what he did.
What Cabrin Did Before Joining
Cabrin wasn't a complete beginner. He already had an agency selling to the info product space — people who run courses and coaching programs. He had clients, he had revenue, but he had a consistency problem. One month would be great, the next completely unpredictable.
The core issue? Info marketing is a tiny, brutally saturated market. There are very few legitimate course or coaching sellers in the first place, and because so many programs teach "go sell to info product people" as the default bizop, everyone converges on the same niche, sends the same outreach, and the whole thing dries up fast.
The skills Cabrin built there were real. He understood funnels, offer structure, and how to close deals. He just needed to point those skills at a better market.
The Strategy: Obscure Niches That React Like You Invented Fire
When Cabrin joined AI Assisted Agency, one of the first things we worked on was identifying untapped niches — markets that no one would even think to target.
One example he used: a wealth management consultant who helps older clients with retirement planning. This guy was doing 80% of his business through referrals. No marketing infrastructure. No funnel. No ads. He'd never even been approached about any of this.
When Cabrin emailed him, the response rate was night and day compared to pitching info product people. These business owners light up because you're showing them something they've genuinely never seen before. As Cabrin put it, "They looked at us like we invented fire."
This is why I'm so militant about obscure niches. There's no such thing as a "proven niche" — there are only proven offers and a spectrum of how saturated a niche is. When a niche gets saturated, you don't get fewer responses. You get zero responses. So you go somewhere nobody else is looking.
How He Structured the Deals
Cabrin also shifted his pricing model. Before the program, he was chasing rev shares and equity deals — which sounds great in theory but often meant putting in a ton of work for unpredictable returns.
Now he runs a two-pronged structure:
A front-end setup fee — typically $7K to $20K
A retainer for ongoing maintenance, plus a performance percentage after hitting certain revenue benchmarks
His biggest recent deal was a $14K setup for a VSSL call funnel. The deliverables included:
Video sales letter and call funnel build-out
Email nurture and post-nurture flows
Confirmation page and breakout videos
Ad scripting, account setup, and campaign launch
Pre-qualification and lead vetting system
That last piece — the pre-vetting — is something I teach as a way to stand out. Instead of just sending leads, you send qualified leads. For most of these businesses, that alone is worth the price of admission.
This is what I call deliverable stacking. When you lay out every single thing you're going to build for a client, step by step, it stops feeling like an expense and starts feeling like a no-brainer investment.
AI Cut His Workload by 15–20 Hours a Week
Cabrin told me he considered himself tech-savvy before joining. He used AI. But he wasn't using it efficiently.
After implementing the tools in the program, he cut 15 to 20 hours of weekly work. But the bigger shift was in client launch time. Before, onboarding a new client took him 7 to 14 days. Now he guarantees clients are up and running within 3 days.
That's not a small thing. That kind of speed changes how you sell, how you price, and how many clients you can actually handle.
For context: I recently needed to build out a full opt-in funnel — email flows, abandoned application sequences, pre-call content, full sales page. With AI, that's maybe four or five hours. A year ago, that was a two-week, 40-to-50-hour project.
Your Business Is an Economic Machine, Not a Job
This is the mental model shift that matters most.
When people think about investing in their business, they imagine: pay money → learn things → do more work → make more money. And they don't want to do more work. So they hesitate.
But that's the wrong frame. The goal isn't to learn how to work more. The goal is to build an economic machine that produces output independent of your personal labor hours.
AI is the unlock. A ghostwriting agency where you manually write posts for clients? You max out at three or four clients before your brain is fried. That's maybe $4,500 a month — and then you have to hire someone at $3K–$4K a month and your profits evaporate.
With AI, Cabrin runs a fully operational business with a lean three-person team — him, one executive assistant, and one more person coming on. He's on pace for $115K this month. Without AI, that same operation would probably require four or five staff members and 60 to 80-hour weeks.
The Advice Cabrin Would Give Beginners
He kept it simple: move with speed and turn off the hyper-analysis voice.
Smart people talk themselves out of starting because they can identify every possible reason something might fail. The problem is that analyzing risk isn't the same as managing it. You learn by doing.
The worst case scenario if a client doesn't get results? You give a refund. And because AI handled 90% of the production, you didn't even lose that much time. There's no prison sentence. Nothing catastrophic happens.
Cabrin watched my YouTube videos for two years before joining. His words: "I kicked myself for two years watching YouTube videos. Imagine if I joined two years ago where I'd be at today."
If you're in that spot right now — creeping on content, wondering whether to pull the trigger — you already know enough. You just have to go do it.
