How Kyle Hit $70K/Month with His Recruitment Agency Using Cold Email and Twitter Ads

I want to introduce you to Kyle, who runs a recruitment agency and has been inside Client Ascension for about five months. When he joined, he was floating somewhere around $17K–$20K a month in recurring revenue. Last month he hit the mid-$50s in recurring, with a few more deals in the pipeline that should push him close to $70K total when you factor in the initial placement fees.

He's not slowing down either. Honestly, at the trajectory he's on, $100K–$150K by early next year feels pretty inevitable.

Here's how he's doing it — and more importantly, what shifted in his head along the way.

How Kyle Is Getting Clients

Kyle isn't relying on one channel. It's a combination of word-of-mouth referrals, cold email, and Twitter ads — and all three are working.

Twitter Ads

Twitter ads are absolutely ripping for him right now. He's running about a 5–6x ROAS, which is genuinely insane for a service business. And unlike Facebook, the quality of leads is completely different.

With Facebook, you spin up any random page and run ads, and you get people booking calls who don't even know why they're on the call. It's a mess. But with Twitter, people actually go to your profile. If you've been doing content and have a few thousand followers — which isn't hard to build — there's social proof baked in. People see that others they follow also follow you. It compounds.

Tracking is still a nightmare, I'll be honest. You're basically jerry-rigging it with UTM codes and doing a lot of manual reconciliation. Hopefully that gets better over time, but it works — and that's what matters.

Cold Email

Cold email has also started to perform really well. Kyle is sending around 400 emails a day, and the key unlock was pairing that volume with a VSL.

The VSL Was the Game-Changer

This is the part I really want to hammer home, because people fight me on this constantly.

Kyle had a VSL built by Steven, it went live on October 25th, and it had already paid for itself by November 10th. That's how fast it works.

Here's the mental shift that made it click for him: Kyle used to sell high-end headphones at Bose in college. He was the number one sales associate in California as a part-timer. But when he looked at why he was so good there, he realized it was because Bose did all the heavy lifting. The brand, the marketing, the recognition — he was basically just an order taker. His job was not to screw it up.

He came into his agency sales calls with that same energy, and it wasn't working. Because cold outreach is a totally different game.

Once that clicked, he asked himself: why am I making this harder than it needs to be? So he increased ad spend, got the VSL done, started sending daily emails to opt-ins to warm people up before they ever got on a call, and brought on a closer.

Now? People are showing up to calls having already watched the VSL, already warm, and already sold. He's just waiting for the objection. Most of the time it doesn't even come.

That's what a good VSL does. It's not a 20% improvement — it's an order-of-magnitude difference in how easy your sales calls become. I don't understand why more people resist this. You spend a couple hours on the script, get it filmed, and your whole business gets easier. It's that simple.

The Bigger Picture: Why Kyle Does This

Kyle's situation is unique. He lived in Ukraine for five years. His wife is Ukrainian, his daughter was born just seven weeks before this interview. He genuinely cares about connecting talented people from the region with great opportunities in the West.

His agency places project managers, CTOs, CMOs, automation engineers, developers, CSMs — not just VAs. Premium talent at a price point that makes sense for growing businesses.

Right now he's working 12-hour days and about to onboard three new team members. The goal is pure growth — foot on the gas, don't let off the pedal. He'll evaluate what to do with the business in a year or so, whether that's continuing to scale it, bringing in someone to run it day-to-day, or potentially a buyout where he stays on as a consultant with equity.

What Kyle Would Tell Anyone Thinking About Joining Client Ascension

A few things stood out from how he described it:

Get the macro picture first. Don't just buy foreign domains and start blasting cold emails. Go all in on everything. Try it all and double down on what's working.

Pour gas on the fire when momentum builds. When things start moving, that's exactly when you push harder — not when you ease up and say "things are going well."

The 10-minute calls are underrated. Kyle's had a corporate background and has no patience for long, bloated meetings. What he found valuable was hopping on a 10-minute call with someone, getting his specific problem solved, and getting back to work. No wasted time.

The network matters. Being around other people who are actually doing it — actually running agencies, actually closing deals — is something you can't put a real price on.

Kyle's story is a good reminder that the fundamentals aren't complicated. Good offer, warm traffic, a VSL that does the selling before the call, and the discipline to keep going when it starts working. That's really it.