Cold Email & Lead Generation

How I Filtered an Advertising-Industry Lead Search and Exported It

· Updated

In this recorded ListKit demonstration, I built a search for people in advertising businesses in the United States. I selected the roles I wanted, limited the order to one person per company and showed the exported file.

The useful steps are the search settings and what came back in the output. I showed the business-email field and its verification label, with the actual email addresses hidden for privacy.

Build the search around the people you want

I opened Industries, chose Advertising and then moved to the people search. For job titles, I selected CEO, owner, founder, VP and president. I added the United States as a country condition.

The search displayed 9,957 people. I then set the maximum people per company to one before moving to the next step. That was the search shown in the recording, not a fixed number of contacts available today.

Place the order and wait for the output

I moved to the credit-redemption step and then opened Order History. At that point, I said we were going to wait and that I would report how long it took. The recording then moved to the completed output.

When it was ready, I showed where to download the CSV. I had already imported the file so I could show the resulting data fields. That made the output, as well as the search screen, part of the demonstration.

Inspect the fields rather than only the result count

I pointed to the business-email column and the verified label. I also explained that I had blanked out the actual business emails for privacy while displaying the file.

In describing ListKit at the time, I called the leads triple verified and said credits were spent for a lead that passed that process. That was the product description in the recording, alongside the verification label visible in the export.

Understand the manual work the demonstration replaced

I compared that workflow with selecting contacts page by page, sending them to a spreadsheet, paying for a separate verification tool, taking catchalls to another verifier and merging the results back together. Invalid entries and duplicates still had to be removed before using the list.

The product process I was demonstrating brought those verification steps into the order workflow. The practical difference I was explaining was fewer separate transfers between the database, spreadsheets and verification services.

Change the filters when the buyer changes

I listed the available filter categories in the recording: industry, company size, website technologies, website keywords, location and job title. Those were the controls I used to describe the kind of contact I wanted.

The advertising-business search was one example. I also mentioned e-commerce brands, consulting companies, healthcare, legal, finance, real estate, software, manufacturing and education as examples of categories someone might search.

Separate the search demonstration from the next outreach decision

This demonstration showed how I selected contacts and displayed an export. The company condition, person condition, order setting and output fields each had a separate role in that sequence.

Client Ascension related reading: the batch-preparation guide covers recipient selection, checking the message and assigning reply ownership before a batch is sent.

Adapted by Client Ascension with AI assistance from Daniel Fazio's lesson. The first-person narrative follows the source speaker’s account. Watch the original video