The Agency Services I Would Package Before Choosing the AI Tools

I would start with a service people already buy and a clearly defined result, then work out where AI can help produce the deliverables. That is different from asking a business to buy a vague category called AI.

The four models I walked through were ads and funnels, content, outbound lead generation and ecommerce email. My filters were demand from cold traffic, work that can be automated or assisted, and the potential for an ongoing customer relationship.

Define what the client is actually buying

For ads and funnels, the work can include pages, video sales letters, ad scripts, follow-up emails and the material around booking a call. The service is building and operating that marketing system, not simply giving a client access to a tool.

I used a $3,000 to $10,000 monthly range as a pricing example for ongoing funnel optimization and ad management. That range was part of the model I described, not a current quote or an amount every beginner can expect to charge.

Use the client as the source for content

For a content agency, I described interviewing the client, feeding the transcript to AI and combining it with examples of effective formats. The brief might cover LinkedIn, YouTube and other channels, but the client's expertise is the source material for what gets said.

I would ask for interview questions that produce useful material, then use that material to build a content strategy and calendar. The example was a way to organize production; it was not evidence that every client's entire content service takes the same amount of time.

Client Ascension related reading: Oleg’s outbound agency account discusses moving from custom AI work to a repeatable outbound service.

Connect outbound messaging to the offer and market

For lead generation, I described combining research about the client's market with examples of successful cold email structures. The aim is a messaging strategy for that client's offer, alongside the systems for handling replies and booking calls.

The model can use a retainer or payment per call. I would keep the actual deliverable clear: a lead, a booked meeting and a closed customer are different results. A general claim that AI automates the work does not define which one the client is buying.

Keep ecommerce email broader than a batch of copy

The ecommerce email service I described included email and SMS, flows, broadcasts, design and the strategy behind them. AI can help with drafts and production, but those pieces still have to fit the brand and the system in which they will be used.

I also made an important qualification: a random AI tool cannot magically produce winning ads or webinars. It needs useful examples and adaptation to the offer, and there is still nuance and understanding required from the person doing the work.

Read the economics as a model, not a case study

I illustrated two businesses at $60,000 a month in revenue. In the traditional version, $48,000 of payroll and $8,000 of other expenses left $4,000. In the AI-assisted version, $10,000 of payroll, $2,000 of software and $3,000 of other costs left $45,000. Those were assumed cost structures, not an audited before-and-after agency result.

The comparison shows why delivery costs matter even when revenue is unchanged. It does not establish a margin every AI-assisted agency will earn, or prove that adding clients never increases work. The point is to model the actual team, systems and costs needed for the service.

Expand the scope because it is useful, not because a prompt is cheap

I used the example of a client asking for more ad scripts to explain how AI changes the production process. More output can create a larger service, but the offer still has to be something the client wants and the material still has to fit that client.

My starting decision remains the service and its deliverables. Once those are clear, I can work on the examples, source material, prompts and systems that support delivery. That is a more concrete business than trying to sell the idea that a tool can do everything.

Client Ascension related reading: Max’s ecommerce agency account discusses actual email-service delivery and team structure.

Adapted by Client Ascension with AI assistance from Daniel Fazio's lesson. The first-person narrative follows the source speaker’s account. Watch the original video