Why Doing Less Made Me More Money Than Working 60-Hour Weeks

The Overwhelm Is Real — But It's Also a Trap

I run two companies: Client Ascension, a coaching company, and ListKit, a software company. Together they generate around $1.4 million a month. And yet, if I tried to do every possible revenue-generating activity on my list — ads, funnels, challenges, webinars, guest podcasting, cold email, Twitter, LinkedIn, client calls, finance meetings, Slack messages — I wouldn't be working 60-hour weeks. I'd be working 90-hour weeks and still not sleeping.

Here's the paradox: my net worth has never been higher, and the rate it's growing is actually accelerating. I'm a 28-year-old multimillionaire. So how does any money get made when the obligation list is endless?

The answer is something I now call deprioritization.

The Spearhead Concept

I've identified a single task that, if I just do that one thing, everything else falls into place. I call it the spearhead. It's the one activity that drives everything forward and makes all the other pieces work.

For Client Ascension, my spearhead is posting YouTube videos — two per week. That's it.

It's more important than running ads. More important than the challenge funnel. More important than webinars. Why? Because YouTube feeds everything else. It captures cold audiences, turns them into warm traffic, and gets them pixeled for Meta and YouTube retargeting. Those same people buy challenge tickets, attend webinars, and refer others. I even upload my YouTube videos to Meta as video view campaigns to retarget my entire funnel.

YouTube is the force driver. Everything else follows.

For ListKit, the spearhead is paid ads — I personally handle all the media buying, spending $3,000–$5,000 per day. My business partner Christian owns cold email. Two people, two spearheads, one each. That's how we scale without chaos.

The Three Ways People Destroy Their Business

1. Swapping what works for what's new.
You find something working, get bored, and chase the next shiny thing. Your dopamine system is fried and you constantly need novelty. That's how you kill momentum. Don't prioritize something new and unproven over something boring that already works. Grow up and do the boring thing.

2. Not knowing how to prioritize.
I have four projects I genuinely need to complete right now: a new Olympia funnel, a new VSL, a scaling-with-ads challenge funnel, and a low-ticket evergreen product. Four real, important projects.

How do I choose which one to do first? Easy. Unless I have two weeks of YouTube videos already filmed, I do none of them. Zero. YouTube goes first. Everything else waits. Prioritization literally means putting something first — which means putting everything else not first.

3. Inconsistency.
If you're under $10K/month and your bottleneck is not enough clients, your only job is getting more calls on the calendar. Not learning ClaudeCode. Not building a new AI tool workflow. Not watching a three-hour YouTube course on some new funnel strategy. Just outreach. More outreach. That's it.

I had a student message me excited about a new AI tool, asking how to make money with it. I had to stop him. You don't make money with a tool. You take a process that already makes money and use tools to make that process more efficient. He had it completely backwards.

Stop Learning, Start Doing

Every obligation on my task list is an activity, not a learning session. At some point, more learning is just procrastination that feels productive.

When I went skiing for the first time, I watched one tutorial, had a two-hour lesson, and then just skied for three more hours on my own — figuring it out by doing it. That's how progress works.

Two people: Guy A does 1,000 hours of learning. Guy B does 100 hours of learning and 100 hours of activity. Guy B is rich. Guy A makes zero progress.

You need enough knowledge to conduct the activity correctly. After that, all real learning happens while doing the thing.

Your Spearhead Is Almost Certainly Outreach

For 90% of people reading this, the spearhead is simple: send Dream 100 messages, send cold emails. That's it. You could literally never do content marketing, never run ads, never buy another course — and just do consistent outreach forever — and still grow a profitable business.

Once you've identified your spearhead, go psychopathically hard on it for 12 straight months. As Alex Hormozi says: more, better, new. Do more of what's working, get better at it, and only then add something new.

Signing two clients from outreach doesn't mean you've maxed it out. You'll make multiple millions of dollars before outreach stops being your highest-leverage activity.

The Simple Math Behind Doing Less

Filming YouTube videos takes 10x more mental effort than writing an email. But YouTube drives 50x the result. That's a massive arbitrage — and I'm going to keep exploiting it.

My plan for 2026 is simple: two YouTube videos every single week, filmed in batches so I'm always three weeks ahead. That's the whole strategy. Do that one thing consistently, get better at it, and let it compound.

Find your spearhead. Protect it. Do it first. Do it every week. Nothing else matters until it's done.